Et interaktivt dashboard der sammenligner sprogbrugen i danske studiejobopslag med opslag rettet mod ikke-studerende. Analysen kortlægger klichéer, tone og sektormønstre på det danske arbejdsmarked.

Dashboard 02 · Danish job posting language

Student vs Non-student
Job Postings

This dashboard compares student-targeted postings with the rest of the Danish labour market. I scraped the data from Jobnet and Jobindex, cleaned it, and used DanNet plus my own term groupings to map semantic differences, cliche usage, and benefits-versus-requirements framing.

01 — Semantic themes

Where do student and non-student postings differ most in meaning?

Switch between the full market and individual sectors to see where the language gap is strongest. Each bubble represents one semantic field: its horizontal position shows whether it leans toward student or non-student postings, its vertical position shows how common that field is overall, and its size reflects the size of the difference.

Semantic fields with the largest student–non-student gaps — All sectors
Right of zero means a field is more common in student postings; left of zero means it is more common in non-student postings. Higher bubbles are more prevalent overall, and larger bubbles indicate larger gaps.
Sector
02 — Cliché expressions / words

Which cliché-heavy recruiting words are most associated with each group?

This figure is fixed to the full market. It isolates recurring recruiting buzzwords after broader descriptors are filtered out, so the comparison focuses on actual cliches.

Cliché language gap across the full market
Bars show the difference in average mentions per posting. Blue marks clichés that appear more often in student postings; red marks clichés that appear more often in non-student postings.
03 — Benefits vs requirements

Do the two groups sell the job differently?

Bars compare how strongly postings emphasise what the role offers, and how strongly they stress qualifications, expectations, and barriers to entry.

Market-wide framing: benefits versus requirements
Higher values mean denser use of benefits or requirements language per posting. The comparison shows whether each group markets the role more heavily or screens applicants more aggressively.
MeasureStudentNon-studentGap